Tuesday, March 6, 2012

Oh Boy Oh Boylston Trading Co.

There is a lot of the same old, same old out there when it comes to boutique online retailers, but Boylston Trading Co. is neither the same, nor the old. I checked out the site tonight and quickly got lost in a delightful rabbit hole of features that the site offers, including incredibly detailed "dissections" of products, video interviews with the likes of Action Bronson, editorial spreads, and lots of really nice menswear and some sick suede Adidas. Check out the site to see what I mean – and here's a little preview plus what I'll be buying and wearing first.

Gitman Vintage shirt / S.N.S. Herning sweater / Alpha Industries Japan jacket 
imagine all the Hebrews going dumb: dancin on top of chariots and turnin tight ones @toomanyronis

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